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Writing kaizen
While W. Edwards Deming first introduced kaizen to post-WW2 Japanese industry, it's a management concept that's applicable far more broadly. That includes just about any service sector...such as...
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Writing Tip #2: More Engaging Content, the Video
Here’s the second in a series of practical how-to writing clips from Doug. It’s a companion to a blog post.
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Difficult Doesn’t Get Read
OK. So, maybe some things we write HAVE TO BE turgid. Like because somebody will end up getting sued if the thing is written in English. So be it. But let's be honest. While it might be legally...
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What Business Writers Can Learn from Architecture
As a business writer, I like to think I'm a LEED-certified Dunkin' Donuts. I want to make my customers feel welcomed and engaged...and eager to come back. What kind of building are you? Or, better...
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